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暴风和QQ的影音之争,原本很多看客是已经搬好板凳准备看戏的,但是出人意外的两大主角宣布和解,让众多看客包括笔者都非常的诧异,因为我们就算对暴风的处事风格不是很了解,也至少很了解QQ的风格,QQ可不是一个习惯主动和解的主儿。

 

回到这次的争议,争议的起源无疑是QQ影音安装时给暴风影音用户的提示,粗看起来是给了用户选择权,实际上大家都明白,只不过是换个方式抢夺影音文件的关联权而已,只不过这次,QQ做得更加人性化一些,在这个过程中一定有不少暴风影音的用户因此而卸掉了那两个进程,问题在于,这两个名为“stormliv.exe”和“stmgr.exe”两个软件进程,按照权威的解释,一个的stormliv.exe进程是暴风影音媒体控制中心,用于监测是否有升级版本,stmgr.exe进程是暴风影音的系统托盘进程,当点击关闭程序后,暴风影音会最小化到系统托盘,而不会关闭程序。按照暴风影音的说法,这两个进程中还有暴风影音重要的主动升级播放新的文件格式的功能,这当然让暴风勃然大怒,以至于要对簿公堂。

 

其实这两个进程我们在诸多的类似软件中都看得到,比如我们熟知的杀毒软件、千千静听、acdsee等等,都有这样的文件关联和自动启动并且升级的功能,问题在于,普通的使用者不见得知道这两个进程是做什么的,再加上QQ也许是故意含糊的说明,用户卸掉这两个是顺理成章的事情,这也是暴风生气的原因了。

 

桌面的软件由于和用户需求的紧密联系,一直都是潜在的大金矿,各种功能软件的竞争一直都是相当激烈的,这也很容易理解,占领桌面是很久以前就喊出的口号了,而现在在影音播放软件中,暴风是无可争议的老大,做老大自然要紧张很多,时刻提放着后面的追兵。不过如果对手不是QQ,也许暴风心情要平和得多,众所周之,借助庞大的用户群,QQ想要进入任何领域都是很轻松的,QQ也曾经很轻松的打败了众多的对手,比如QQ游戏,何况QQ影音也确实有其长处,比如暴风一直被诟病的广告问题,QQ影音就有针对性的设计了清爽的界面。

 

从长远发展而言,QQ影音借助QQ终端占据一席市场几乎是肯定的事情,而在目前,由于暴风在万能播放上还领先一大截,按照去年的说法,暴风支持的格式比QQ多一百多种,因此QQ应该还只能是在发展完善阶段,在这个阶段打一场没有把握的杖,QQ 应该不会那样笨,而且这次的事情,如果真的追究清楚了,很明显是QQ理亏,不管暴风是不是利用这两个进程做了别的,但是在用户看来,这两个进程使用户享受服务的一种方式,你总不能通过阻止用户享受服务来达到自己的目的吧?因此QQ明智地选择暂时偃旗收兵,息事宁人,很有一点卧薪尝胆的意味。

 

在目前看来,QQ影音暂时还威胁不到暴风影音的地位,不过背靠QQQQ影音确实是一个可怕的对手,将来鹿死谁手,还很难说。

 

不管如何,对用户而言,有竞争总是好事,我们可以不管将来使用的是暴风还是QQ或是别的“影音”,只要是真正好用的“影音”,就够了。

 

(原文首发我的个人博客站点:http://www.cqtantao.com,转载请注明作者和出处,谢谢)

 


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